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Today's church market is composed of four culturally different generational groups - Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional needs, moral perspective, and lifestyle. This generation-based multiculturalism implies significant changes for the church, including new ministry approaches and different methods of communication and interface. Church Wake-Up Call's unique 'Ministry Matrix' provides effective management techniques that will help you evaluate your ministry in terms of both specific purposes and the various generational groups you work with, and describes remedial actions appropriate for the future of your ministry in today's world of generation-based multiculturalism.
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