Economist Steve Rundle and missiologist Tom Steffen offer a new paradigm for the convergence of business and missions - the Great Commission Company. These companies intentionally create businesses in strategic locations, pursuing profits while remaining unabashedly Christian in their purpose. By establishing authentic businesses that employ local workers among the least-reached peoples of the world, they contribute to the economic health of the immediate community and also provide avenues for both physical and spiritual ministry. Based on a five-year study of groundbreaking enterprises like Pura Vida Coffee, this book offers keen analysis of the principles and practices of these companies. In an era where multinational corporations have global influence and impact, the Great Commission Company opens up new possibilities for missions-minded entrepreneurs and businesspeople who want to change the world to the glory of God. |
