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Ladd gives a clear and practical explanation of the central message of Jesus' ministry for the general reader. Avoiding technical discusions and long arguments about issues of interpretation, Ladd has instead sought to explain the Kingdom of God and the urgency of its meaning and message for our own time. Ladd's study of Jesus' parables and the Sermon on the Mount is as devotional as it is instructive. In the words of Owsald Smith, Ladd's explanation of the concept of the Kingdom of God will 'make the Bible a new book.'
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