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You can build the church, ring the bell, and hope that folks will find their way to your doorstep. Or you can immerse yourself in the culture, build relationships, and minister to people where they are. Needless to say, it is the latter route that bears the greatest fruit - and the greatest similarity to Jesus' own practice of proclaiming the gospel. Innovative congregations are reaching out in creative ways to the unchurched. Kent Hunter names such forms of ministry The Jesus Enterprise. In this helpful book he tells the stories of churches where this kind of outreach has become the norm. More important, he also provides other churches the tools they need to identify the particular opportunities their context presents, and ways to take advantage of those opportunities to present the gospel to those most in need of it.
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