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As freelance advertising copywriters, Tina Rabb and Deborah Davies were selling supersonic subwoofers and touting Tijuana getaways on everything from billboards to fast food tray lines when it hit them: They were using their expertise to persuade people to buy things they may not really need - so why not use that knowledge to help churches get the most mileage from their billboards? Why not promote something people truly need in their daily lives - the love of God?
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