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The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking - and how that script came to be. It introduces Harry Treleaven, the first adman to suggest the issues bore votes, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS cast the image that sold America a President; and the candidate Richard Nixon himself - a politician running on television for the highest office in the land. In his introduction, Joe McGinniss discusses why - unfortunately - his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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